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Greene's Hardware is a fictional hardware store which Capcom created to promote the upcoming Dead Rising 2 during the PAX Prime festival.

PAX Prime is a three-day game festival for tabletop, videogame, and PC gamers in the Washington State Convention Center in Seattle Washington. Instead of the traditional "Come play this game," Capcom's public-relations handlers are wrapping up the event in the guise of a hardware-store sale. Capcom booked some space in Seattle's central business district, three blocks distance from the Center, and constructed the space to be a giant hardware store on Friday, September 3, 2010.[1][2][3][4]

To promote the event, Capcom public relations firm Fortyseven Communications distributed three circulars for the "Greene's Hardware Super Sale."[2]

Participants were able to play with the game's combo weapons.[4]

Weapons listed in the fliersEdit

TriviaEdit

GalleryEdit


ReferencesEdit

  1. PAX 2010
  2. a b Hsu, Dan. Greene's Hardware Super Sale (a Dead Rising 2 Community Event at PAX), Bitmob, (August 31, 2010).
  3. Owen, Dead Rising 2's Labor Day Hardware Blowout Sale, Kotaku, (August 30, 2010).
  4. a b Check out Dead Rising 2 at 'Greene's Hardware Sale', Gamepro, (August 30, 2010).

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